Manchester City’s match day experience is becoming more and more American with each new season. While Maine Road was what you could expect a typical British experience of what it was like to see an English football match in the 80s, the City of Manchester Stadium experience seems as American as apple pie.
In previous seasons, City have tried to focus on improving the match-day experience. They’ve added buskers, i.e. public performers, around the ground to add to the atmosphere. And recently they’ve adopted American entertainment methods such as turning down the house lights before kick-off and trying to get everyone excited for the big match. They’ve also been a pioneer in English football in their usage of American social media sites such as Facebook, Foursquare, Flickr and others to create a bond with supporters.
And now for their first home match in the league for the 2010-11 season, against Liverpool tonight, they’re set to unveil two new features. Both of them have a uniquely American feel about them. Plus the club has launched a new campaign across Manchester, which is revealed below:
The first is City Square, an outdoor entertainment zone and the first of its kind, according to Manchester City, at a Premier League club.
Located on Joe Mercer Way, near the stadium, the zone will feature:
Giant media screens streaming live and specially-edited content,Summerbee and Star bar, featuring a dispenser that will pour multiple pints in seconds,Blue Moon Cafe, which will serve up traditional northern favorites with a twist,And it’s all underneath a waterproof canopy.
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